How to Use Instagram to Grow Your Affiliate Network
Instagram is a huge social media platform with over 300 million active users, making it the perfect tool for your forex affiliate marketing business. There are literally millions of potential customers on Instagram waiting to be reached, yet there are only a handful of forex affiliates who use the social media platform. If you’re interested in Instagram but have no idea how to get your forex marketing program moving through this growing social platform, pay attention to the following tips.
Build a Following
Success on Instagram is based on one thing: the number of followers you have. Building your following on Instagram is similar to building a following on other social media networks—the best way is to comment and socialize with other people. Leave comments on posts, upload images, and record videos that have to do with forex trading and related analysis. Do this often as you can. The ideal number of comments you want to leave on a post that is relevant to forex is somewhere between 5 and 10, which will help you garner attention. You have to make your brand, site, and Instagram profile visible, so don’t be afraid to join the discussion to make your presence felt.
Use Hashtags Effectively
Hashtags aren’t just useful on Facebook and Twitter. Instagram practically made hashtags famous, and they work just as they do on other sites. Make sure the hashtags you attach to your post are related to forex and what your site is promoting, otherwise you risk losing credibility among your followers. For example, if you choose to add the popular tag #forexeducation to a post that’s obviously not education-driven, you’ll likely confuse followers, so make sure your hashtags are relevant.
Create Engaging Video Content
Videos are a great medium to use on your Instagram, even if they are somewhat difficult to execute when it comes to forex marketing. Footage absolutely has to be relevant to what you’re trying to say, as you’ll only have 60 seconds. How-to videos are simple enough to do, and you could also use flash market updates. Client testimonials are also popular—just make sure you have permission to use your customer’s footage in such a manner before you post anything.
Brand All Imagery
Although videos are great, images are the bread and butter of Instagram—but you probably know that already. In order to quickly spread knowledge about your company or your business, attach your logo or company name to images you post on Instagram using an editing program like Canva or Photoshop. If you have a personally sourced image, chart, graph, or graphic, make sure your brand is stamped on it. This will stop other affiliate sites from stealing it—and if it’s posted elsewhere, your site’s name will be front and center.
Run Contests and Giveaways
One way to definitely attract followers is to run an Instagram giveaway (although some might call it a “cheap” way to generate user interest and boost followers). Short contests and special hashtags can really bring people in. Look to cross-promote with other relevant niches. A forex-focused e-book is a great giveaway that doesn’t require a physical product. However, it’s important to note that you’ll only really be successful at this if you already have a following—unless you have something really special to give away.
Advertise in Moderation
You don’t want to bombard your fans and followers with advertisement after advertisement, as it can actually drive them away from your page—and they might even hit the dreaded “Unfollow” button. Instagram is mostly for showing interests and entertaining your followers. However, the occasional image plainly advertising your site isn’t a bad idea—just make sure you don’t overdo it.
Cross-Promote Your Instagram Campaigns
Facebook and Twitter can be used in conjunction with Instagram. However, the trick is to make sure that the Instagram content is different than posts on Facebook and Twitter. This way, followers have a reason to follow all three instead of just getting all the content from one source. If you mix things up and don’t make your content one-dimensional, generating traffic through three intertwined social media channels is a real possibility.
Affiliate sites can do very well on platforms like Instagram, but only if you take the time and dedicate yourself to learning how to use the platforms to build a following. Building an affiliate network can be difficult—that much is clear. But using Instagram can be very helpful when it comes to boosting traffic. Time and effort can lead to a lot of success on Instagram, resulting in a marketing campaign that thrives. While it might not seem like it, Instagram should be a powerful tool in any forex affiliate marketer’s arsenal.